The launch of a new group in the proptech sector, Colab6, heralds a new age in the way real estate agents integrate their technology from the beginning to the end of the Agents journey.
Colab6 is the merger of proptech innovator Propps, which revolutionised the way properties are bought and sold digitally, and award winning strategic brand and marketing specialists rowdyfox.
Now under the one roof of Colab; Propps and rowdyfox services will continue to operate as normal, yet now the group’s capabilities have expanded to become an independent PropTech consultancy that can build and integrate new and existing tech solutions into one seamless solution.
Daniel Bignold, founder of Propps, serial proptech entrepreneur and now Colab6 Group CEO, explains the issues facing agents today and the need for an all-encompassing integrated solution.
“The rise of proptech providers has introduced a multitude of solutions aimed at narrow pain points, resulting in real estate agents, offices and groups being bombarded with proptech ‘must-haves’. Whilst there is a clear recognition of the need for these solutions, many agents remain unsure where to start, what's right for them and their business. They struggle to achieve a return on investment and integrate these solutions effectively,” Mr Bignold says.
“Colab6 can now be an agent's first point of contact as we act as a proptech integrator where we help piece the puzzle together under one roof, acting as your solution partner. We can be brought in as your proptech consultant to understand your business and build a tailored solution that’s right for your business. We can leverage not only our existing services within the Colab6 group, but also our extensive and industry leading partner network to put all the pieces of the puzzle together for you. Plus, our technology development team can ensure that every piece fits together seamlessly with customised integration services.” he says.
Sarah Lefebvre, founder of rowdyfox, takes on the Group CMO role at Colab6. Ms Lefebvre is an award-winning marketer and brings extensive experience from major real estate brands such as LJ Hooker, McGrath and DiJones.
“This is an exciting evolution for the rowdyfox business and also for the industry. Real estate professionals and businesses are increasingly defined by the strength of their brand. This is where it all starts,” she says.
“By adding rowdyfox services into the Colab6 group, we are now able to ensure all of our customers start with a strong digital brand - one that captures attention, builds trust and converts opportunities.”
Colab6 has a clear path to rapid growth in Australia and internationally. The merged group already has over 14,000 agent customers in Australia and a combined 47,000 strong customer network spanning 120 countries. This creates an immense opportunity to leverage a vast existing customer base with an ever-expanding service offering.
“In launching Colab6, our core reason for being is clear. We exist to add value to the entire real estate agent journey by providing simplified and integrated technology solutions to help them win more customers, manage more listings and close more deals,” Mr Bignold says.